About Alexander Loth

Alexander Loth Speaking 2022
Alexander Loth: A Digital Strategist and Data Scientist Driving Digital Transformation

„The data operator.“


Alexander Loth is a distinguished digital strategist and data scientist with over 14 years of experience advising numerous large companies on their digital transformation. He has a background in computational nuclear research, having worked at the European Organization for Nuclear Research (CERN) before transitioning to the tech industry.

Alexander holds an Executive MBA from the Frankfurt School of Finance & Management and is also a lecturer on the subject of digital society at the same institution. He has worked for several industry leaders, including Tableau (now part of Salesforce), Capgemini, and SAP. Since 2019, he has been a valuable member of the Microsoft team, working remotely from Frankfurt for a team that is based in Seattle.

In addition to his industry experience, Alexander has an impressive academic background. He studied at the China Europe International Business School (CEIBS) in Shanghai and conducted postgraduate research at the University of the West of England’s Department of Computer Science, focusing on machine-learning algorithms for geo-distributed petabyte-scale big data processing, data science, and cybersecurity (list of publications).

Alexander Loth presenting his book Decisively Digital (photo by Gerhard Müller)

Alexander’s passion for sharing his knowledge and experience with others is evident in his extensive writings and as a former co-founder of Futura Analytics, a fintech advisory. He has written extensively on topics such as digital transformation, artificial intelligence, blockchain, and business analytics and is the author of the best-selling books Decisively Digital, Teach Yourself VISUALLY Power BI, Visual Analytics with Tableau, KI für Content Creation, Datenvisualisierung mit Tableau, and Datenvisualisierung mit Power BI.

Alexander has been called „the data operator“ by BNN. Alexander’s Twitter account was selected by Brandwatch as one of the „twenty most influential Twitter accounts on the topic of Digital Transformation.“

To stay up to date on the latest industry developments and insights, be sure to follow Alexander Loth on his blog at alexloth.com, and on social media: