Does your enterprise manage data as a corporate asset? Many companies don’t. Here’s how to get started with the three core elements for your Data Strategy Plan.
The ongoing digital transformation of our environment has created an enormous amount of data about just every aspect of what we are doing. Every website we visit, every link we click, every search engine term, every purchase is recorded associated either with our online identity if we have logged in, or in a system that saves our session through cookies or digital fingerprinting.
Once gathered, data across the enterprise are typically stored in silos belonging to business functions (vertical silos), business units (horizontal silos), or even different projects within the same division (segmented silo). Making this data a valuable and useful asset will require to break down the silos. This may not be so easy to accomplish, due to ownership issues, regulatory concerns, and governance practices.
Collecting data alone does not generate value. The completeness of your Advanced Analytics stack and the complexity of the applied models determine how “smart” your insights will be and therefore how deep the level of business impact will get. Prescriptive and Semantic Analytics might be tough to implement, especially, if you need to find a way to classify semi-structured data, such as social media streams.
While you look to apply sophisticated models, you should not forget to collect the low-hanging fruits and see if you put in all your quantitative information, such as revenue data, to scale out your diagnostic capabilities.
3. Decision-support Tools
Now you need intuitive tools that integrate data into sustainable processes and apply your analytic models to generate information that can be used for your business decisions. Depending on the stakeholder, the outcome might be presented as a self-service web front end, such as a Network Performance Monitor that allows predictive maintenance, or an Executive dashboard that provides your CFO the latest numbers for upcoming M&A.
An important consideration for your decision-support tools is user acceptance. Decision-support tools should be easy to use and should not make processes more complicated. Instead, consider adding buttons that trigger actions directly from the user interface.
This content is part of the session “3 Essential Components to building a Data Strategy” that I delivered at Telekom Big Data Days 2016. Have a look at my upcoming sessions!
— Alexander Loth (@xlth) September 23, 2016