AI & Society: Charting the Unprecedented Growth of Artificial Intelligence with Decisively Digital

Alexander Loth presenting his book Decisively Digital
AI & Society: AI’s impact on society discussed in Decisively Digital: From Creating a Culture to Designing Strategy. John Wiley & Sons. (photo by Gerhard Müller)

Three years ago, while drafting my book Decisively Digital (Amazon), I believed that the peak popularity of artificial intelligence (AI) was nearing its zenith. Little did I realize then how profoundly and rapidly the landscape of AI would transform, much like the unexpected and remarkable discovery of the Higgs boson in particle physics. The current surge in AI interest, fueled by innovations like ChatGPT and Copilot, has catapulted AI into a realm of unprecedented growth and societal impact.

AI’s Journey: From Concept to Ubiquity

The journey of AI from a niche concept in the labs of computer scientists to a ubiquitous force in society mirrors the trajectory of many revolutionary technologies. In its infancy, AI was a subject of academic curiosity, often confined to theoretical discussions and small-scale applications.

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However, as technology advanced, we witnessed the birth of practical AI applications. From rudimentary chatbots to sophisticated machine learning algorithms, AI began to find its footing in the real world. These applications, although impressive, were just the tip of the iceberg.

Today, AI is not just a tool but a companion in our digital journey. Platforms like ChatGPT have democratized AI, making it accessible to everyone. They’ve turned AI from a mere concept into a daily utility, reshaping how we interact with technology and each other.

AI’s Impact on Society

AI is redefining job roles and industries. It’s automating mundane tasks, enhancing productivity, and even creating new career paths. While there are concerns about AI displacing jobs, it’s also undeniable that AI is creating opportunities for more creative and strategic roles.

As AI becomes more ingrained in our lives, ethical and societal considerations come to the forefront. Issues like privacy, bias in AI algorithms, and the digital divide need urgent attention to ensure that AI benefits society as a whole.

From personalized recommendations on streaming services to AI-assisted medical diagnostics, AI’s presence in our daily lives is growing. It’s not just a corporate or academic tool; it’s becoming a personal assistant, a healthcare advisor, and much more.

The Future of AI and Society

The future of AI is not just about technological advancements but also about how we, as a society, adapt to these changes. It’s about ensuring that AI grows in a way that is ethical, equitable, and beneficial to all.

As AI continues to evolve, it’s essential for individuals and organizations to stay informed and adapt to these changes. Embracing AI doesn’t mean blind adoption; it means understanding its capabilities and limitations and using it to enhance our lives and work.

AI is a catalyst for innovation, driving advancements in various fields. Its potential to solve complex problems and create new opportunities is immense. We are just scratching the surface of what AI can achieve.


The growth of AI, much like the discovery of the Higgs boson, is a breakthrough moment in our history. It’s a testament to human ingenuity and a reminder of the rapid pace of technological change. As we stand at this crossroads, it’s crucial to ponder how AI will shape our society and how we, in turn, will shape AI. The journey of AI is not just about technological development; it’s about the evolution of our society as a whole.

Explore more about the interplay of AI and society in my book Decisively Digital.