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About the Tableau Book
Tableau is a powerful data visualization and analytics tool used by professionals across various industries. „Visual Analytics with Tableau“ provides an accessible, step-by-step introduction to the world of visual analytics, perfect for both beginners and experienced users.
This comprehensive guide covers everything from connecting to data and creating charts to advanced features like table calculations, forecasts, and integration with R, Python, and MATLAB.
- Covers Tableau Desktop, and Tableau Prep
- No background in mathematics or programming required
- Focuses on Tableau’s visual analytics functionality
- Provides expert guidance from Tableau Germany employee Alexander Loth
- Includes full-color illustrations and online resources
Who Should Read This Book?
Visual Analytics with Tableau is designed for anyone looking to harness the power of data visualization and analytics. Whether you’re just starting your journey or are an experienced professional, this book offers valuable insights tailored to your needs.
🎯 Data Analysts
Gain deeper insights by mastering Tableau’s advanced features like calculated fields, table calculations, and forecasting to drive data-driven decision-making in your organization.
📊 Business Users
Transform raw data into compelling dashboards and reports without requiring programming knowledge, helping you communicate insights effectively to stakeholders.
🎓 Students and Educators
A step-by-step guide to learning Tableau, perfect for coursework, research projects, and teaching data visualization concepts in a practical, hands-on way.
🏢 Consultants and Freelancers
Expand your professional offerings by providing clients with high-quality data visualizations, interactive dashboards, and actionable insights.
💡 Anyone Interested in Data Storytelling
If you’re passionate about turning data into meaningful stories, this book will equip you with the right tools and techniques to bring your ideas to life.
Table of Contents
This book provides comprehensive coverage of Tableau, from getting started to mastering advanced analytics.
- Introduction and Getting Started with Tableau
- Overview of Tableau product ecosystem
- Installing and configuring Tableau Desktop
- Navigating the Tableau interface
- Adding Data Sources in Tableau
- Connecting to Excel, databases, and cloud services
- Data blending and joins
- Preparing and cleaning data for analysis
- Creating Data Visualizations
- Building basic charts: bar, line, scatter, and pie charts
- Customizing visualizations with colors, shapes, and tooltips
- Using marks and shelf effectively
- Aggregate Functions, Calculated Fields, and Parameters
- Aggregation techniques: SUM, AVG, COUNT, etc.
- Writing and using calculated fields
- Dynamic dashboards with parameters
- Table Calculations and Level of Detail (LOD) Calculations
- Deep dive into table calculations
- Understanding LOD expressions (FIXED, INCLUDE, EXCLUDE)
- Practical use cases and examples
- Geospatial Analysis with Maps
- Creating geographic visualizations
- Custom geocoding and spatial file support
- Advanced mapping techniques with layers
- Advanced Analytics: Trends, Forecasts, Clusters, and Statistical Tools
- Performing trend and regression analysis
- Cluster analysis for segmentation
- Using statistical functions in Tableau
- Interactive Dashboards
- Designing effective dashboards for different audiences
- Adding interactivity with actions and filters
- Best practices for performance optimization
- Sharing Insights with Colleagues and the World
- Publishing dashboards to Tableau Server and Tableau Public
- Embedding dashboards into websites
- Collaboration features in Tableau Online
- Data Preparation with Tableau Prep
- Understanding the Tableau Prep Builder interface
- Data shaping and cleaning workflows
- Automating data preparation tasks
About the Author
Alexander Loth
Alexander Loth is a digital strategy executive advisor with a background in computational nuclear research. He has over 12 years of experience advising large companies on digital transformation.
Currently working at Microsoft, Alexander has an MBA from the Frankfurt School of Finance & Management and has authored several books, including Datenvisualisierung mit Tableau and Decisively Digital.
Endorsements
„If you’re keen to go from beginner to expert in Tableau, Alexander’s excellent book gives you everything you need to know.“— Andy Cotgreave, Author of Big Book of Dashboards
„Alexander has created a fantastic resource that guides you step by step through the process of preparing your data, using Tableau Desktop to analyse it and finding insights.“— Eva Murray, Head of BI and Tableau Zen Master at Exasol
Additional Resources for the Tebleau Book
