Authenticity in Photography: Samsung’s Moon Shots Controversy and the Ethics of Synthetic Media

Side-by-side comparison of the original capture and the synthesized version
Side-by-side comparison of the original capture and the synthesized version: Generative AI technology adds texture and details on moon shots, blurring the line between real and synthesized images.

Generative AI has made waves around the world with its ability to create images, videos, and music that are indistinguishable from human-made content. But what happens when this technology is applied to photography, and the images we capture on our devices are no longer entirely real?

While Samsung claims that no overlays or texture effects are applied, a recent Reddit post suggests otherwise. The post provides evidence that Samsung’s moon shots are „fake“ and that the camera actually uses AI/ML to recover/add the texture of the moon to the images.

The use of AI in photography is not new, as many devices already use machine learning to improve image quality. But the use of generative AI to create entirely new images raises ethical questions about the authenticity of the content we capture and share – especially when the photographer is unaware that their images are being augmented with synthesized content.

What do you think about the use of generative AI in photography? Is it okay for a phone to use this technology to synthesize a photo, or is it crossing a line?

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